2013年5月29日 星期三

Follow or Unfollow? The Path of Conformity

Wedding gowns are an obvious conforming element
http://photos1.blogger.com/blogger/750/1038/1600/conformity.jpeg


  By Vivien Lai
  May 07, 2013

   “I think plan B is better.” “Umm…yeah, I think so too.” Sounds familiar? In 1950s, about 75% of the participants in Asch conformity experiments behave in conformity. Now, in 2013, do we still have the same problem?
  Based on the experiment above, I conducted a similar experiment on May 6th and May 7th, 2013.
  Three to five female freshmen in English department in NCU participated in a simple task in the dorm but two of them will be the “actresses”.
  Prior to the experiment, the two “confederates” were told to unanimously give the correct or incorrect answer. The group stands in a manner so that the real participant was always the last to respond.
   The experiment includes two sections.
One of the question in Part 2, participants have to write
 down which of the following is same as the question
  In the first part, participants were shown a card with 5 lines on it, and then they were asked to say which option matched the line on the left.
  While in the second part, participants were asked to write their answers down.
  The results show that subjects still tend to follow others options. But if one participant  said the right answer, it will help others gain confidence and the error rate will decline.
  Because the participants known each other well and the dorm is a place they familiar with, the influence of personalities becomes relatively important.
  That is to say, shy or conservative people tend to conceal their true thoughts while lively and outspoken people often show their ideas directly.
 "Sometimes I still follow others choice," Jessica Chang, who is an actress in my experiment, comments that the more you're not confident about yourself, the more chance you'll follow others' decision. "I think following the majority is just a kind of human nature," she added with a bitter smile.