2013年5月7日 星期二

Conformity Experiment

I conduct an experiment about conformity on May.06&May.07, 2013.

 
Methodology

  This experiment is based on Asch conformity experiment in 1950s. Female college students in NCU participated in a task. Three to five people were placed in a room, but two of them are the "actresses". The experiment includes two sections: In the first part, participants were shown a card with 5 lines (or other kinds of patterns) on it, then they were asked to say aloud which option (labeled A, B, C, and D) matched the pattern on the left. Prior to the experiment, the two “confederates” were told to unanimously give the correct response or the incorrect response. The group stand in a manner so that the real participant was always the last to respond. While in the second part, participants were asked to write their answers down, and discussion is forbidden.
One of the question in first part which includes 10 questions
One of the question in second part whick also has 10 questions


Results

  The results show that although the participants are all friends, subjects still tend to follow others options. But if one participant in the group said the right answer, it will help others gain confidence and the error rate will decline. But from this experiment, I found out that because the participants known each other well and they were familiar with the place where they took the tasks, so the influence of personalities becomes relatively important. Shy or conservative people tend to conceal their true thoughts; however, lively and outspoken people tend to show their ideas directly.


Drawbacks

  The process of the experiment is a little messy. The numbers of the participants, no matter real or fake, aren't fixed. I don't know this factor will influence the result of the experiment or not.